Top 10 Voice AI Assistants Handling Orders and Queries in Retail

How to Choose the Right Voice AI Assistant

• Systems Integration
Ensure smooth connectivity with CRM, POS, inventory, and payment systems—essential for real-time order handling and seamless transaction flows.

• Language & Tone Capabilities
Support for multiple languages and the ability to customize voice persona (gender, tone, age) enhances brand experience and trust.

• Security & Compliance
Voice biometric authentication and PCI-compliant ordering workflows are vital to protect customer data and transaction integrity.

• Scalability & Reliability
The assistant must handle surges—e.g., Bald Friday or holiday peaks—without failures.

• AI-to-Human Escalation
Smooth handoff from AI to live agents ensures complex cases are resolved without friction.

• Deployment Ease
Platforms offering no-code or low-code setups (like vTalk or Flip CX) allow rapid launch with minimal technical overhead .

1. VoiceGenie.ai

• Key Features & Benefits:
• Generative AI voice bot for sales and support
• Handles orders, cancellations, modifications, returns, inventory checks
• Empathetic, human-like multi-language conversations (100+ languages)
• Seamless integration with CRM, POS systems, SMS/VoIP, PSTN
• After-hours availability and call routing by intent

• Use Case Examples:
• Phone agent that cancels, modifies orders, sends refund or dispatch updates
• Upsells accessories or warranty mid-call
• Confirms orders via SMS and email follow-up

• Industry-Specific Advantage:
• Ideal for retail customer support with 24/7 coverage
• Enhances retention via smart upsells and abandonment recovery
• Quick 5‑minute setup—perfect for fast retail deployment

2. vTalk.ai

• Key Features & Benefits:
• No-code voice assistant builder
• Supports order placement, modifications, cancellations, returns, shipping/billing adjustments
• Proactive reorder reminders and personalized outreach
• Multi-language support with proprietary NLP engine

• Use Case Examples:
• Auto follow-up: “Your package is delayed—would you like to reschedule delivery?”
• Customer asks “Where is my order?” and gets instant voice status update
• Abandoned cart reminders via intelligent voice calls

• Industry-Specific Advantage:
• Enhances retail customer support with CRM, inventory integration
• Reduces operational costs (up to 3× savings) and improves satisfaction.

3. LivePerson Voice AI

• Key Features & Benefits:
• LLM-backed voice bots replacing legacy IVR systems
• Integrated analytics dashboard for customer insights
• Conversational commerce: track orders, initiate returns, quote prices.

• Use Case Examples:
• “Where is my jacket?” → real-time order update via voice
• Schedule returns or service requests through natural speech

• Industry-Specific Advantage:
• Deep CRM and telephony integration
• Provides actionable insights to improve retail customer support

4. Flip CX

• Key Features & Benefits:
• Pre-configured voice flows (>200) for retail use cases: subscriptions, returns, FAQs.
• Quick-to-launch voice assistant tailored to commerce scenarios

• Use Case Examples:
• Change subscription plan using only voice
• Manage billing issues and delivery changes over a voice call

• Industry-Specific Advantage:
• Speeds rollout with minimal setup
• Boosts conversion by reducing friction in voice order and support flows

5. SoundHound AI

• Key Features & Benefits:
• Voice ordering at scale; multilingual, fast response
• Suitable for drive-thrus, voice commerce, menu-based retail

• Use Case Examples:
• In-store or drive-thru kiosk captures spoken orders to POS
• Responds to product or store questions quickly via voice

• Industry-Specific Advantage:
• Reduces order errors, improves speed in high-volume retail and quick service

6. AWS Lex–Powered Integrations

• Key Features & Benefits:
• Build custom voice/chatbots using NLP over AWS Lex
• PCI-compliant voice ordering; integrates deeply with AWS ecosystem

• Use Case Examples:
• Inventory voice check: “Do you have size M in stock?”
• Initiate a secure return or refund via voice

• Industry-Specific Advantage:
• Great for large retail chains needing customized voice solutions with enterprise-level security

7. PolyAI

• Key Features & Benefits:
• Voice-first assistants with fallback to humans
• Multilingual support; handles complex dialogues

• Use Case Examples:
• Handles Black Friday surge; tracks orders and answers FAQs
• Transfers complex queries seamlessly to human staff

• Industry-Specific Advantage:
• True omnichannel support enhances retail customer support consistency

8. Spitch

• Key Features & Benefits:
• Multilingual voice bots with built-in voice biometrics

• Use Case Examples:
• VIP customer reorders using voice biometrics for authentication
• Secure access to loyalty account and order history

• Industry-Specific Advantage:
• Strengthens transaction security; ideal for fraud-sensitive retail

9. VOCALLS

• Key Features & Benefits:
• Automated voice flows integrating with CRM/payment systems
• Streamlines routine customer call handling

• Use Case Examples:
• Automates return scheduling and refund during post-holiday peak
• FAQ handling via voice bot without agent involvement

• Industry-Specific Advantage:
• Cuts routine call volume by up to 80%—a big efficiency win for retail support

10. Haptik (India-focused)

• Key Features & Benefits:
• Voice chatbot platform with natural language understanding
• Supports multiple Indian regional languages

• Use Case Examples:
• Voice status updates in Hindi, Tamil, etc., tailored to local customers
• Recommends products during voice conversation in local tongue

• Industry-Specific Advantage:
• Ideal for retailers expanding in Indian markets with diverse language needs

Future Trends in Retail Voice AI

• Optimized Voice Personas
Brands will adopt custom voice tones and personas tailored for their target demographics—female/male, youthful or mature—to build trust and brand identity.

• In-Store Voice Kiosks & Smart Shelves
Retailers are rolling out voice-enabled kiosks and smart shelves. A shopper can ask, “Show me other colors of this jacket,” and instantly get a response.

• Generative Voice Commerce
Beyond orders, voice assistants will educate, assist, and upsell through generative AI—like describing product features, pairing suggestions, and personalized offers.

• Hyper-Personalized Voice Promotions
Imagine voice reminders such as, “Hi Sarah, your favorite coffee is back in stock!” or “You earned points—redeem now.” These reminders will be multilingual and tailored to individual behavior.

• Omnichannel Voice Ecosystems
Voice AI will connect seamlessly across in-store, app, website, and drive-thru channels—offering consistent and continuous customer experiences

Conclusion & Next Steps for Retailers

Adoption Roadmap

1. Identify priority use cases – e.g., order tracking, returns, FAQs.

2. Evaluate platforms – focusing on integration depth, language support, and security.

3. Prototype fast – leverage no-code platforms to test ROI early.

4. Measure KPIs – call contain, first-call resolution, CSAT, NPS.

5. Iterate voice design – refine voice tone, language support, and fallback logic.

6. Scale and integrate – connect voice to broader omnichannel systems and include human escalation points.